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Retention Process

Customer Retention Hub (Process Blueprint)

A retention process blueprint backed by a Power Apps + Dataverse platform — relationship teams now have one workspace for signals, actions and outcomes.

Power AppsDataversePower AutomatePower BI
Retention Process illustration

The challenge

Retention was on every leader's slide but no one owned the process end-to-end — signals were scattered, actions were inconsistent, and outcomes were rarely tied back to what was actually done.

Our approach

How we structured the work, end to end.

01
Redesigned the retention process with clear ownership and signal-to-action mapping.
02
Modelled the customer in Dataverse with the journey state and risk signals on one record.
03
Built the relationship workspace in Power Apps with prescribed next-best actions.
04
Tracked outcomes back to actions in Power BI so the process improves itself.

The architecture

From source to insight, in one governed flow.

01
Customer Data
02
Dataverse
03
Retention Workflows
04
Insights

Outcome

What changed
Retention is now a governed process with one team, one workspace, and outcomes that close the loop.

Related work

Other engagements with a similar shape.

Process × Intelligence

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